ABOUT 

Lisa M. Lash

 

Award winning marketing consultant and project manager has combined a strong sales and marketing background with over 15 years experience managing clients and partners.  Results driven, team oriented, tech savvy problem solver is well versed in multi-tasking in fast paced environments.  

 

Professional Experience

 

Realtor, Residential Sales 2003 – 2010

Realty Pros / Realty Executives, Alan Realtors, Silver Spring, Maryland – Licensed Realtor in Maryland, Washington, DC and Virginia.  Consulted and worked closely with clients to accomplish various real estate goals.  

• Client base included buyers, sellers, investors, property managers, and estate attorneys with a special emphasis on the under-served communities.  

• Was known for aggressive marketing strategies involving print ads, direct mail marketing, radio, television and the Internet.

Long & Foster Realtors, Silver Spring, Maryland -- Responsible for cultivating and maintaining a consistent client base.  

• Developed customized marketing campaigns that include web based and direct mail marketing campaigns as well as various other forms of special promotions.

• Listed and sold over

   a $700k in real estate in my first 3 months as a rookie agent.

 

Account Management, Interactive Marketing 1998 - 2002

America Online, Inc., Dulles Virginia – Managed relationship and revenue components of partner deals valued at over $100MM combined, launch and coordinate promotions/placements across the AOL family of brands.  Promoted from Account Executive to Account Manager in 2000.  

• Developed marketing campaigns for strategic partners and partners whose deals exceeded $10MM.

• Created, tracked and managed campaigns that included online, television, print, radio, and event promotions.

• Managed and trained Account Executives as well as other Account Managers.

• Assisted partners in business development, creation of multiple revenue streams, and overall branding.

Programming Manager, Computing & Travel Channels 1995 - 1998

America Online, Inc., Dulles Virginia – Managed and developed channel content promotions and directed a team of 50 contractors.                                                             

Programming Manager

• Designed and launched various redesigns for the Travel and Computing Channels.

• Received 3 Members Choice Awards for compelling content programming and superior user interface design.

• Developed and maintained content and promotional plans.

• Managed and trained Account Executives as well as other Account Managers.

• Assist partners in business development, creation of multiple revenue streams, and overall branding.

• Responsible for quarterly Account Reviews.

 

Customer Service Lead 1994 - 1995

America Online, Inc., Vienna, Virginia – Trained and managed customer service representatives.  Handled escalations for Billing and Technical Support Help Desks.

Customer Service

·         Managed the escalations of a team of over 20-customer service representatives.  This included developing processes, training, and supervising a team that handled 8,700 customer contacts daily.

 

Marketing Events Coordinator 1989 – 1992

World Connections Travel Clearwater, Florida -- Generated targeted leads at various events in the Washington Metropolitan Area.  Played integral role in the explosive membership growth in the Washington DC market.

Marketing/Promotions

·         Coordinated planning and logistics of promotions with owners/management of local hotels, clubs and restaurants.·         Facilitated new business development through relationship development: social functions, sponsorship forums, and referrals from previous clients.

 

Education

Computer Analytics                                                  Silver Spring, MD   

George Washington University                                 Washington, D.C. 

Montgomery College                                                 Takoma Park, Maryland

General Communications                                          Rockville, Maryland  

 

Organizations

National Association of Female Executives

DC Web Women

Underwater Adventure Seekers

National Association of Black Scuba Divers

 

Achievements, Skills & Certifications

CCNA Certified

Captain of AOL’s AIDS Ride Team raised over $200K with 60 Riders

AOL Interactive Marketing Account Service Extra Mile Silver Award

Volunteer mentor in AOL’s Achiever’s program

3 AOL Member’s Choice Awards

Volunteer teacher of BYTE Back Computer Training Program

Proficient in Microsoft Office Products

Graduate Realtor Institute Designation